Privacy Policy

Effective date: November 9, 2026

Heritage Medical Products, Inc. makes SonoBed exam tables (“SonoBed,” “we,” “us” or “our”). This policy explains what information we collect through sonobed.com (the “Site”) and when you contact us by email or phone, how we use and share it, and the choices you have. In short, we use your information to answer you, fill your order and support your SonoBed, and we don’t sell the information you give us.

Information We Collect

Information you give us. You can browse the Site without telling us who you are. When you request a quote, ask about service or parts, or otherwise contact us through the Site, by email or by phone, we collect the information you choose to give us. This may include your name, company or facility, occupation, mailing and shipping addresses, email address and phone number; details about your practice and how you’ll use our products; details about a SonoBed you own, such as its serial number; the products, options or parts you’re interested in; how you heard about us; and anything else you include in your message.

Information collected automatically. When you visit the Site, we and the companies that provide our website, analytics and advertising services may automatically collect information about your device and your visit. This may include your IP address, browser and device type, operating system, the pages you view, the site you came from, the date and time of your visit, and your general location based on your IP address. When you submit a form, we also record the date, time and IP address it came from. Some of this is collected through cookies and similar technologies, described below.

How We Use Information

We may use the information we collect to:

  • answer your questions and prepare quotes
  • process, build and deliver orders
  • provide warranty service, repairs, replacement parts and customer support
  • keep records of quotes, orders and service
  • run, maintain and improve the Site and understand how visitors use it
  • advertise our products, including through online ads (see “Cookies and Advertising”)
  • send you information about our products and events, which you can opt out of at any time
  • prevent fraud and misuse, and comply with the law

How We Share Information

We don’t sell, rent or trade the personal information you give us. We may share information:

  • With service providers that help us run our business, such as our website host, email and technology providers, freight carriers, and companies that help with repairs and service.
  • With analytics and advertising providers, which may collect information about your visit directly from your browser, as described below.
  • For legal reasons, when we believe in good faith that the law requires it, or to protect the rights, property or safety of SonoBed, our customers or others.
  • In a business transfer, if SonoBed is sold, merged or reorganized, as part of that transaction.
  • With your permission, or when you ask us to.

Cookies and Advertising

Cookies are small files a website stores in your browser. We and third parties use cookies, pixels and similar tools on the Site to count visits, see which pages people use, and measure and deliver our advertising.

We may use advertising services, such as Google Ads, to show our ads to people who have visited the Site. Third-party vendors, including Google, may show our ads on sites across the internet and use cookies to serve those ads based on your past visits to the Site and other websites. These third parties may collect information about your online activities over time and across different websites.

You can opt out of Google’s use of cookies for ads through Google’s Ads Settings. You can also opt out of interest-based ads from many other companies through the Network Advertising Initiative and the Digital Advertising Alliance. Most browsers let you block or delete cookies, and the Site still works without them.

Some pages include videos from YouTube, which may collect information under Google’s own privacy policy.

Do Not Track. Some browsers can send a “Do Not Track” signal. The Site does not currently respond to these signals.

How Long We Keep Information

We keep information for as long as we need it for the purposes in this policy, such as supporting your SonoBed with warranty service, parts and repairs over its life, keeping records of quotes and orders, and meeting our legal obligations.

Your Choices

  • See, correct or delete your information. You can ask us to review, correct or delete the personal information we have about you by using the contact details below. We may need to confirm your identity first, and we may keep information we need to complete an order, provide warranty service or meet legal requirements.
  • Marketing emails. If we send you emails about our products, you can opt out at any time by using the unsubscribe link or contacting us. We’ll still contact you about your quotes, orders and service.
  • Cookies and ads. See “Cookies and Advertising” above.

Security

We use reasonable measures to protect the information we collect. No website, email or storage system is completely secure, so we can’t guarantee the security of information you send us. Please don’t send payment card numbers or patient health information through our forms or by email.

Children

The Site is meant for healthcare professionals and businesses. It isn’t directed to children, and we don’t knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we’ll delete it.

Links to Other Websites

The Site links to other websites, such as our social media pages. We aren’t responsible for how those sites handle information, so please read their privacy policies.

Changes to This Policy

We may update this policy from time to time. When we do, we’ll post the new version on this page and change the effective date at the top. Changes take effect when they’re posted.

Contact Us

Questions or requests about this policy or your information:

Heritage Medical Products, Inc. (SonoBed)
10380 CR 6310, West Plains, MO 65775
(888) 256-8748
tatum@sonobed.com